EVERY DAY IS DAY ONE
Beautiful new first-time global partnership between Samsung Mobile and the ASP . Emotive, arty and effective.
Together they celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.
The film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay.
The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title.
It doesn’t matter where you are from or how good you are. Every day is day one.